A core component of marketing an accountancy firm is figuring out which clients to pursue. I think it's worthwhile investing the time to give this a good thinking, regardless of the stage of your firm.

One of the most critical actions we take as business owners is choosing the right KPIs for the stage of our business. For best results consider picking the smallest number of KPIs you can get away with and that can be monitored with the least effort. The ones that will immediately tell you if something's off.

Accountex 2018 went down last week at the Excel in London. Titled the largest UK conference for the accountancy sector, it attracted the attention of a few thousand professionals, including yours truly. So on Wednesday I shaved, hopped on an Uber and went to check it out. These are my impressions...