Cookie Policy

LAST UPDATED – 23 MARCH 2021


1. INFORMATION ABOUT OUR USE OF COOKIES 

The Pixie website (www.usepixie.com) and application (together, the Pixie Platform) and any services provided by Pixie (the Pixie Platform and services together forming the Pixie Services), uses cookies to distinguish you from other users of the Site. This helps us to provide you with a good experience when you browse the Site and also allows us to improve the Site. By continuing to browse the Site, you are agreeing to our use of cookies. Please be aware that restricting cookies may impact on your user experience and may prevent you from using parts of the Site.


A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer, if you consent. Cookies contain information that is transferred to your computer’s hard drive.


We use the following cookies:


  • Strictly necessary cookies. These cookies are required for the operation of the Site. They include, for example, cookies that enable you to log in to secure areas of the Site, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. These cookies allow us to recognise, and count the number of, visitors and to see how visitors move around the Site when they are using it. This helps us to improve the way the Site works, for example by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These cookies enable us to recognise you when you return to the Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to the Site, the pages you have visited and the links you have followed. We will use this information to make the Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for related purposes.


You can find more information about the individual cookies we use and the purposes for which we use them in the below table:

Cookie Type

Cookie Name

Purpose

More information

Analytical/ performance cookies

Google Analytics

This cookie helps us to:

(a) Estimate our audience size and usage pattern.

(b) Understand how visitors navigate to and through the Site.

(c) Track the effectiveness of digital marketing campaigns.

(d) Recognise you when you return to the Site.

Google Analytics is a web analysis service provided by Google Inc. (Google). Google utilises data collected to track and examine the use of Pixie and to prepare reports on its activities and share them with other Google services. Google may also use the data collected to contextualise and personalise the ads of its own advertising network.

You can find out more about Google Analytics here.

Analytical/ performance cookies

HubSpot Analytics

This cookie helps us to track, for example, page views, call to action clicks and other engagement activities across our Site.

This means we can better understand how visitors navigate to and through the Site, track the effectiveness of digital marketing campaigns, and recognise you when you return to the Site.

HubSpot Analytics is an analytics service provided by HubSpot, Inc.

You can find out more about HubSpot Analytics here.

Analytical/ performance cookies

Amplitude Analytics

Amplitude Analytics is an analytics service provided by Amplitude, Inc. This service is designed for mobile apps analytics and can collect various information about a user’s device.

You can find out more about Amplitude Analytics here.

Targeting Cookies

Facebook Advertising

We may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to operate the Facebook Audience Network service.

This cookie helps us to deliver targeted online adverts based on your visits to the Site, and tracks conversions that can be attributed to adverts on Facebook, Instagram and third party websites and applications reached via Facebook’s Audience Network.

Please refer to the Facebook cookie policy and data policy for more information.

Targeting Cookies

Twitter Advertising

Twitter Ads conversion tracking is an analytics service provided by Twitter, Inc. that connects data from the Twitter advertising network with actions performed on our Site.

Please refer to the Twitter privacy policy for more information.

Targeting Cookies

LinkedIn Advertising

LinkedIn is an advertising service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on our Site.

Please refer to the LinkedIn privacy policy for more information.

Targeting Cookies

Google AdWords Conversion Tracking

This cookie helps us to deliver targeted online adverts based on your previous visits to the Site.

These cookies expire within 30 days and do not contain information that can identify you personally.  Please refer to the Google Advertising Privacy Notice  and Google Privacy Policy for more information.

Targeting Cookies

Google AdWords Remarketing

This cookie helps us to deliver targeted online adverts based on your previous visits to the Site.

Please refer to the Google Advertising Privacy Notice for more information about the ability to opt out and Google Privacy Policy.

Targeting Cookies

Google Tag Manager

This cookie helps us to understand visitor information and the source of visits.

You can find out more about Google Tag Manager here.


2. MANAGING COOKIES

The most popular web browsers all allow you to manage cookies. You can choose to accept or reject all cookies, or just specific types of cookies.

2.1 How to manage cookies in different web browsers

Most browsers will allow you to turn off cookies, although please note that turning off cookies may restrict your use of the Site.


The following links provide information on how to modify the cookies settings on some popular browsers: 



Please note that we do not currently respond to Do Not Track (DNT) requests. To determine whether any of the third-party services we use honour Do Not Track requests, please read their privacy policies.


We strongly recommend that you leave cookies active, because they enable you to take advantage of the most attractive features of the Site, but this remains your personal choice.

You can also visit the About Cookies website, for more information about cookies and how to manage them.

3. THIRD PARTY COOKIES

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.


You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Site.


If you would like more information about these third-party cookies, it is available from www.youronlinechoices.com/uk.


Note that when third parties are collecting information about you, those third parties are acting as controllers in their own right (i.e. they are not acting on our behalf).


4. EMBEDDED CONTENT

Sometimes we embed content (for example images or videos) from third party websites such as YouTube. As a result, when you visit a page on our Site that features such content, you may be presented with cookies from these third-party websites. We do not control these cookies and cannot prevent these websites or domains from collecting information relating to your use of such content.


You should check the relevant third-party website for more information about that third party, its website or domain, its use of cookies and your data, and how to opt out of cookies. Such third parties may still gather usage information about you (e.g. number of views, plays, loads etc.) and may also be able to work out who you are even if you are not logged in to their services.


Read more about YouTube's privacy policy for embedded content.


5. SOCIAL NETWORKING AND SHARING TOOLS

On some pages, we also feature embedded 'Share' buttons or widgets that enable you to share content through a number of popular social networking platforms (e.g. Twitter, Facebook, Instagram etc.).


These platforms may set cookies which can identify you as an individual, even when you are not logged in to their services. This means that such platforms may be collecting information about your broader online activities, as well as your activities whilst browsing the Site. We do not control these cookies and you should therefore check the relevant third-party platform to understand how your information is or might be used and to determine how to opt out. 


6. CHANGES TO THIS COOKIE POLICY

We will review, and where necessary update, this policy. If we have your e-mail address, we may notify you of any updates and, if necessary, ask you to confirm that you consent to such updates.