--- title: Blog | Celso Pinto (9) description: A Portuguese expat in London, Celso founded Pixie after learning first-hand about the challenges faced by small accountancy and bookkeeping practices. A product-focused leader with over 20 years experience in the software industry, at Pixie you'll frequently find him listening to customers and distilling their feedback into the product and go-to-market strategy. (9) --- Blog # Discover our latest insights, feature releases and news! [![New feature: shared client inbox](https://www.usepixie.com/hubfs/Imported_Blog_Media/shared-inbox-card-1.png) ](https://www.usepixie.com/blog/blog/new-feature-shared-client-inbox) [Features](https://www.usepixie.com/blog/tag/features) #### [New feature: shared client inbox](https://www.usepixie.com/blog/blog/new-feature-shared-client-inbox) Check out our new feature - Shared Inbox. Make it easier for teams to manage client communications. - [ALL](https://www.usepixie.com/blog) - [Best Practices](https://www.usepixie.com/blog/tag/best-practices) - [Features](https://www.usepixie.com/blog/tag/features) - [Case Studies](https://www.usepixie.com/blog/tag/case-studies) - [learnfromyourpeers](https://www.usepixie.com/blog/tag/learnfromyourpeers) - [News](https://www.usepixie.com/blog/tag/news) - [Accounting Software](https://www.usepixie.com/blog/tag/accounting-software) - [Artificial Intelligence](https://www.usepixie.com/blog/tag/artificial-intelligence) - [Roadmap](https://www.usepixie.com/blog/tag/roadmap) - [Sales](https://www.usepixie.com/blog/tag/sales) [![From Accountant to Advisor: 5 Steps to Add Value to Your Small Business Clients - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5efed3dac2d02c0c0fb_Reducer%20blog%20(3)-3.png?height=248&name=6023c5efed3dac2d02c0c0fb_Reducer%20blog%20(3)-3.png) ](https://www.usepixie.com/blog/blog/from-accountant-to-advisor-5-steps-to-add-value-to-your-small-business-clients) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [From Accountant to Advisor: 5 Steps to Add Value to Your Small Business Clients - Pixie](https://www.usepixie.com/blog/blog/from-accountant-to-advisor-5-steps-to-add-value-to-your-small-business-clients) *Looking to up your accounting game? In this guest blog, our friends at *[*Reducer*](https://reducer.co.uk/)* offer 5 steps to take in order to start adding value to your clientsfalse* [![Not another 'make next year your best year ever' article, honest. - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5ff6b89a3fb2a508623_2020-3.png?height=248&name=6023c5ff6b89a3fb2a508623_2020-3.png) ](https://www.usepixie.com/blog/blog/not-another-make-next-year-your-best-year-ever-article-honest) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [Not another 'make next year your best year ever' article, honest. - Pixie](https://www.usepixie.com/blog/blog/not-another-make-next-year-your-best-year-ever-article-honest) First things first… This is not another one of those “make next year your best year ever” articles. You know the kind where they talk about settingfalse [![Work-Life Balance & Mental Health Series - Ep 1: Caroline Harridence - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/624d911fb7e4d54370cf8e03_Website%20Images%20Updated%20(11)-3.png?height=248&name=624d911fb7e4d54370cf8e03_Website%20Images%20Updated%20(11)-3.png) ](https://www.usepixie.com/blog/blog/work-life-balance-mental-health-series-ep-1-caroline-harridence) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [Work-Life Balance & Mental Health Series - Ep 1: Caroline Harridence - Pixie](https://www.usepixie.com/blog/blog/work-life-balance-mental-health-series-ep-1-caroline-harridence) Want to know what other accountants are doing to manage work-life balance and their mental health during COVID-19? With accounting firms workingfalse [![23 Books For Accountants To Help You Future-Proof Your Firm - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5eeebe140795b1481f2_23%20books-3.png?height=248&name=6023c5eeebe140795b1481f2_23%20books-3.png) ](https://www.usepixie.com/blog/blog/23-books-for-accountants-to-help-you-future-proof-your-firm) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [23 Books For Accountants To Help You Future-Proof Your Firm - Pixie](https://www.usepixie.com/blog/blog/23-books-for-accountants-to-help-you-future-proof-your-firm) I’m sure you’ve all heard the saying… “Leaders are readers” And there’s some truth to it. Books can be a great source of learning new & interestingfalse [![3 Things These Accountancy Practice Owners Wish They’d Done Sooner! - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c604751211cc8413f5fe_hindsight-3.jpeg?height=248&name=6023c604751211cc8413f5fe_hindsight-3.jpeg) ](https://www.usepixie.com/blog/blog/3-things-these-accountancy-practice-owners-wish-theyd-done-sooner) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [3 Things These Accountancy Practice Owners Wish They’d Done Sooner! - Pixie](https://www.usepixie.com/blog/blog/3-things-these-accountancy-practice-owners-wish-theyd-done-sooner) Here’s a question for you... If you could go back in time, to when you first started your firm, what one piece of advice would you give to yourself?false [![Stay up to date with our new instant notifications - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5ce531fee3ddff3bd4d_internal%20notfications%20(1)-3.png?height=248&name=6023c5ce531fee3ddff3bd4d_internal%20notfications%20(1)-3.png) ](https://www.usepixie.com/blog/blog/stay-up-to-date-with-our-new-instant-notifications) [Features](https://www.usepixie.com/blog/tag/features) 10 February 2021 #### [Stay up to date with our new instant notifications - Pixie](https://www.usepixie.com/blog/blog/stay-up-to-date-with-our-new-instant-notifications) Chasing people for updates on things sucks... That's why in Pixie, our new instant notifications feature means you'll never have to chase people forfalse [![A beginner's guide to video for accountants - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5ec51966fc65347c3a9_video-3.png?height=248&name=6023c5ec51966fc65347c3a9_video-3.png) ](https://www.usepixie.com/blog/blog/a-beginners-guide-to-video-for-accountants) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [A beginner's guide to video for accountants - Pixie](https://www.usepixie.com/blog/blog/a-beginners-guide-to-video-for-accountants) It’s hard not to see why video is so popular these days… It’s everywhere. From the way we consume content on social media, to how we communicate withfalse [![Personalise your emails (even more) with custom placeholders in Pixie - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/622a23c5093f585abf422814_Website%20Images%20Updated%20(8)-3.png?height=248&name=622a23c5093f585abf422814_Website%20Images%20Updated%20(8)-3.png) ](https://www.usepixie.com/blog/blog/personalise-your-emails-even-more-with-custom-placeholders-in-pixie) [Features](https://www.usepixie.com/blog/tag/features) 10 February 2021 #### [Personalise your emails (even more) with custom placeholders in Pixie - Pixie](https://www.usepixie.com/blog/blog/personalise-your-emails-even-more-with-custom-placeholders-in-pixie) Personalising your client communication is key... You need to ensure that your clients have all of the correct information that they need in order tofalse [![5 ways to reduce email overwhelm with Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/622a21c49c0d94f5c6459909_Website%20Images%20Updated%20(7)-3-1.png?height=248&name=622a21c49c0d94f5c6459909_Website%20Images%20Updated%20(7)-3-1.png) ](https://www.usepixie.com/blog/blog/5-ways-to-reduce-email-overwhelm-with-pixiehss_channelfbp-157060158286412) [Features](https://www.usepixie.com/blog/tag/features) 10 February 2021 #### [5 ways to reduce email overwhelm with Pixie](https://www.usepixie.com/blog/blog/5-ways-to-reduce-email-overwhelm-with-pixiehss_channelfbp-157060158286412) Email is one of the biggest productivity killers for business owners... And accountants are no different. Despite all the innovative and unique meansfalse [![[Free Playbook] The A-Z of starting, running and growing an accounting firm - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5f8ec357b97a2e93015_Playbook%20-%20Social%20Tiles%20(1)-3.png?height=248&name=6023c5f8ec357b97a2e93015_Playbook%20-%20Social%20Tiles%20(1)-3.png) ](https://www.usepixie.com/blog/blog/free-playbook-the-a-z-of-starting-running-and-growing-an-accounting-firm) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [[Free Playbook] The A-Z of starting, running and growing an accounting firm - Pixie](https://www.usepixie.com/blog/blog/free-playbook-the-a-z-of-starting-running-and-growing-an-accounting-firm) Back in September 2019, we had an idea... We wanted to create a piece of content that was so valuable that it wasn't just read once, but ratherfalse [![Choosing KPIs for your accountancy practice - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c608198e52b7dbac9b31_undraw_data_report_bi6l-3.png?height=248&name=6023c608198e52b7dbac9b31_undraw_data_report_bi6l-3.png) ](https://www.usepixie.com/blog/blog/choosing-kpis-for-your-accountancy-practice) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [Choosing KPIs for your accountancy practice - Pixie](https://www.usepixie.com/blog/blog/choosing-kpis-for-your-accountancy-practice) One of the most critical actions we take as business owners is choosing the right KPIs for the stage of our business. For best results considerfalse [![Social Media For Accountants - 3 Ways To Win New Clients - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5f23012712303c431cd_social%20media%20for%20accountants-3.png?height=248&name=6023c5f23012712303c431cd_social%20media%20for%20accountants-3.png) ](https://www.usepixie.com/blog/blog/social-media-for-accountants-3-ways-to-win-new-clients) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [Social Media For Accountants - 3 Ways To Win New Clients - Pixie](https://www.usepixie.com/blog/blog/social-media-for-accountants-3-ways-to-win-new-clients) How many clients have you won from social media? Maybe it’s none, maybe it’s a handful. But would it surprise you to know that there are accountantsfalse # Want to be the first to know about our latest features? Join our announcement list and keep up to date with all of the great things coming to Pixie.