--- title: Blog | Celso Pinto (10) description: A Portuguese expat in London, Celso founded Pixie after learning first-hand about the challenges faced by small accountancy and bookkeeping practices. A product-focused leader with over 20 years experience in the software industry, at Pixie you'll frequently find him listening to customers and distilling their feedback into the product and go-to-market strategy. (10) --- Blog # Discover our latest insights, feature releases and news! [![New feature: shared client inbox](https://www.usepixie.com/hubfs/Imported_Blog_Media/shared-inbox-card-1.png) ](https://www.usepixie.com/blog/blog/new-feature-shared-client-inbox) [Features](https://www.usepixie.com/blog/tag/features) #### [New feature: shared client inbox](https://www.usepixie.com/blog/blog/new-feature-shared-client-inbox) Check out our new feature - Shared Inbox. Make it easier for teams to manage client communications. - [ALL](https://www.usepixie.com/blog) - [Best Practices](https://www.usepixie.com/blog/tag/best-practices) - [Features](https://www.usepixie.com/blog/tag/features) - [Case Studies](https://www.usepixie.com/blog/tag/case-studies) - [learnfromyourpeers](https://www.usepixie.com/blog/tag/learnfromyourpeers) - [News](https://www.usepixie.com/blog/tag/news) - [Accounting Software](https://www.usepixie.com/blog/tag/accounting-software) - [Artificial Intelligence](https://www.usepixie.com/blog/tag/artificial-intelligence) - [Roadmap](https://www.usepixie.com/blog/tag/roadmap) - [Sales](https://www.usepixie.com/blog/tag/sales) [![10 places to look for content ideas for your accounting firm - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5d443ea212211111e25_discovery%20call-1-3.png?height=248&name=6023c5d443ea212211111e25_discovery%20call-1-3.png) ](https://www.usepixie.com/blog/blog/10-places-to-look-for-content-ideas-for-your-accounting-firm) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [10 places to look for content ideas for your accounting firm - Pixie](https://www.usepixie.com/blog/blog/10-places-to-look-for-content-ideas-for-your-accounting-firm) Spend any amount of time scrolling through social media, attending industry conferences, and reading blogs like this one, and you’ll likely see thefalse [![Pixie vs Trello For Accountants & Bookkeepers - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/62556f20440d0b8474aac422_Website%20Images%20Updated%20(18)-3.png?height=248&name=62556f20440d0b8474aac422_Website%20Images%20Updated%20(18)-3.png) ](https://www.usepixie.com/blog/blog/pixie-vs-trello-for-accountants-bookkeepers) [Features](https://www.usepixie.com/blog/tag/features) 10 February 2021 #### [Pixie vs Trello For Accountants & Bookkeepers - Pixie](https://www.usepixie.com/blog/blog/pixie-vs-trello-for-accountants-bookkeepers) Pixie is built to help small accounting & bookkeeping firms to manage emails, tasks, files and client deadlines all in one place. See how it stacksfalse [![Urgent vs. Important - Lessons in task management from the 34th president of the USA - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5fa43ea21585b111e34_Urgent%20vs_%20Important-3.png?height=248&name=6023c5fa43ea21585b111e34_Urgent%20vs_%20Important-3.png) ](https://www.usepixie.com/blog/blog/urgent-vs-important-lessons-in-task-management-from-the-34th-president-of-the-usa) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [Urgent vs. Important - Lessons in task management from the 34th president of the USA - Pixie](https://www.usepixie.com/blog/blog/urgent-vs-important-lessons-in-task-management-from-the-34th-president-of-the-usa) Do you find yourself always firefighting? You get to the end of the day feeling drained, tired, and exhausted, and yet you’re not sure whether youfalse [![How to attract and retain the best talent in your accounting firm - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5d3301271bcafc42fb7_discovery%20call-3-3.png?height=248&name=6023c5d3301271bcafc42fb7_discovery%20call-3-3.png) ](https://www.usepixie.com/blog/blog/how-to-attract-and-retain-the-best-talent-in-your-accounting-firm) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [How to attract and retain the best talent in your accounting firm - Pixie](https://www.usepixie.com/blog/blog/how-to-attract-and-retain-the-best-talent-in-your-accounting-firm) It’s a challenge faced by many accounting & bookkeeping firms…In fact, it’s a challenge faced by many businesses full stop. Attracting and retainingfalse [![How to measure client satisfaction & loyalty in accounting firms - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5d78e6c11552fb39c52_CLIENT%20SATISFACTION-3.png?height=248&name=6023c5d78e6c11552fb39c52_CLIENT%20SATISFACTION-3.png) ](https://www.usepixie.com/blog/blog/how-to-measure-client-satisfaction-loyalty-in-accounting-firms) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [How to measure client satisfaction & loyalty in accounting firms - Pixie](https://www.usepixie.com/blog/blog/how-to-measure-client-satisfaction-loyalty-in-accounting-firms) We all know that happy clients stay for longer… And happy clients normally mean word-of-mouth referrals, which is the foundation from which manyfalse [![Take control of long-term tasks with milestones - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/622a2cafbd8ab84790dcccbb_Website%20Images%20Updated%20(9)-3.png?height=248&name=622a2cafbd8ab84790dcccbb_Website%20Images%20Updated%20(9)-3.png) ](https://www.usepixie.com/blog/blog/new-in-pixie-take-control-of-long-term-tasks-with-milestones) [Features](https://www.usepixie.com/blog/tag/features) 10 February 2021 #### [Take control of long-term tasks with milestones - Pixie](https://www.usepixie.com/blog/blog/new-in-pixie-take-control-of-long-term-tasks-with-milestones) Job and task management is a core feature of any accountancy practice management software. Jobs in Pixie are an easy way to keep track of tasks andfalse [![5 Questions To Ask When Defining Your Accounting Firm’s Ideal Client - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5fc9ef40ba679eb4e83_5%20questions%20to%20ask%20when%20defining%20your%20ideal%20client-3.png?height=248&name=6023c5fc9ef40ba679eb4e83_5%20questions%20to%20ask%20when%20defining%20your%20ideal%20client-3.png) ](https://www.usepixie.com/blog/blog/5-questions-to-ask-when-defining-your-accounting-firms-ideal-client) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [5 Questions To Ask When Defining Your Accounting Firm’s Ideal Client - Pixie](https://www.usepixie.com/blog/blog/5-questions-to-ask-when-defining-your-accounting-firms-ideal-client) Do you know what your ideal client looks like? In the early days of running your accounting firm, you might not have the luxury of choosing an idealfalse [![Use fixed date deadines in your Pixie workflows - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/622a24d018c4312f28b1eb6a_Website%20Images%20Updated%20(9)-3.png?height=248&name=622a24d018c4312f28b1eb6a_Website%20Images%20Updated%20(9)-3.png) ](https://www.usepixie.com/blog/blog/use-fixed-date-deadines-in-your-pixie-workflows) [Features](https://www.usepixie.com/blog/tag/features) 10 February 2021 #### [Use fixed date deadines in your Pixie workflows - Pixie](https://www.usepixie.com/blog/blog/use-fixed-date-deadines-in-your-pixie-workflows) As accountants, you're used to working to external deadlines. Lots of these depend on the client e.g. accounts filing deadline and corporation taxfalse [![Practice Management Software For Accountants - 3 Things To Look Out For - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5e490a09772e1beafae_pm%20for%20accountants-3.png?height=248&name=6023c5e490a09772e1beafae_pm%20for%20accountants-3.png) ](https://www.usepixie.com/blog/blog/practice-management-software-for-accountants-3-things-to-look-out-for) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [Practice Management Software For Accountants - 3 Things To Look Out For - Pixie](https://www.usepixie.com/blog/blog/practice-management-software-for-accountants-3-things-to-look-out-for) Are you thinking about some new practice management software for your accounting or bookkeeping firm? Something to help you manage your clients, yourfalse [![Accountex is très cool - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/blog-post-4.png?height=248&name=blog-post-4.png) ](https://www.usepixie.com/blog/blog/accountex-is-tres-cool) [News](https://www.usepixie.com/blog/tag/news) 10 February 2021 #### [Accountex is très cool - Pixie](https://www.usepixie.com/blog/blog/accountex-is-tres-cool) Accountex 2018 went down last week at the Excel in London. Titled the largest UK conference for the accountancy sector, it attracted the attention offalse [![[Free guide] Building workflow templates for accountants & bookkeepers - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5b54ced8c18b2dc0dc7_workflows%20(1)-3.png?height=248&name=6023c5b54ced8c18b2dc0dc7_workflows%20(1)-3.png) ](https://www.usepixie.com/blog/blog/free-guide-building-service-workflows-for-accountants-bookkeepers) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [[Free guide] Building workflow templates for accountants & bookkeepers - Pixie](https://www.usepixie.com/blog/blog/free-guide-building-service-workflows-for-accountants-bookkeepers) So you need to build some workflow templates...where do you start? In this guide you'll discover a 5-step workflow creation checklist for mapping &false [![How to run discovery calls that save time and eliminate price shoppers - Pixie](https://www.usepixie.com/hs-fs/hubfs/Imported_Blog_Media/6023c5d53353d5de6d2dd07c_discovery%20call-3.png?height=248&name=6023c5d53353d5de6d2dd07c_discovery%20call-3.png) ](https://www.usepixie.com/blog/blog/how-to-run-discovery-calls-that-save-time-and-eliminate-price-shoppers) [Best Practices](https://www.usepixie.com/blog/tag/best-practices) 10 February 2021 #### [How to run discovery calls that save time and eliminate price shoppers - Pixie](https://www.usepixie.com/blog/blog/how-to-run-discovery-calls-that-save-time-and-eliminate-price-shoppers) When you go to an A&E department, what is one of the first things that happens? You get triaged. By asking a series of questions, they figure out thefalse # Want to be the first to know about our latest features? 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