Our mission

We are building a sustainable business that makes practice management simple, effortless and delightful for small accounting and bookkeeping firms across the globe.

Our Values

The values that keep us grounded in our mission

Go the distance

We're committed to a long term (10+ years) effort and going the distance.


We strongly believe in sustainable business models, where all stakeholders get what they want.


We promote an environment where a mix of engagement and downtime exists.


We get immense joy in delivering useful products that help people get on with their jobs.


"Less, but better. Back to purity, back to simplicity" - Dieter Rams


We enable work to be remote by default.


We avoid referring to customers as 'users' and put real people at the centre of what we do.


We always consider whether the latest gizmo is the best solution or if we can get the job done with a proven solution.


We always keep learning, trying again, and moving forward.


Meet the team behind Pixie's mission

Celso Pinto

Founder & CEO

A Portuguese expat in London, Celso worked in senior management at a number of tech companies. Prior to Pixie, he founded GoSimpleTax which led him to learn about the challenges faced by small accountancy practices and their owners.

Jordan Vickery

Co-Founder & Head of Marketing & Partnerships

Jordan has worked with accounting firms for the last 6+ years and is passionate about helping them to improve their businesses. He's worked with a number of leading companies including Practice Ignition, Digital Accountancy Show and others to support them with marketing activities.


Come build a sustainable, global business

We are looking for people who are experts in their field to join our team and help us make life simpler for accountants and bookkeepers across the globe.

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